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Thursday, July 14, 2005

The Recipe For Retention - How To Keep Your Downline From Quitting

The Recipe For Retention - How To Keep Your Downline From Quitting
by David Ledoux, Founder ILOVEMLM.com

Here, try some carrot and parsley juice. It will detox your blood and keep you alkaline.

I know, I know. You miss the pizza pops. Me too. Chug on that and let me give you a couple of key ideas that can make a huge impact in your bonus check.

People quit. They quit jobs, schools, relationships, and yes, even businesses. Some organizations in network marketing experience more than a 100% per year turnover rate. That is horrendous, with more people quitting than joining every year.

And yet some downline teams keep better than half their members. They grow year after year, get thousands or tens of thousands of participants at their big events, and fortunes are made. What's the secret?

Let me give you 4 Key ideas that can make a measurable impact in how long your people stay.

1. Get them business cards. For some reason, downline with business cards stay an average of 90 days longer than people without business cards. I believe that it creates a stronger mental identity in the business, and will keep them struggling through the obstacles a little longer. If you really want to make an impact, get your downline Sizzle Cards from Growth Pro and get them to put out 1000 of them their first week and watch what happens!

2. Get them training. The biggest fear that a new distributor has is "who do I talk to, what do I say and what do I do if they say 'yes'?" Training helps create new mental images and new mental dialogues in the rookie distributor. This creates new belief systems like "yes, I can do this" which are critically essential to retention.

3. Get them to a big event. This is the magic secret. If I had more carrot juice I might be able to expand on this one. If you really want to know more about this kind of magic, become a member of our secret society at http://www.mlmlessons.com/bigmoneyfreetime

4. Get them a check. It doesn't have to be huge. A check keeps a new person in 6-8 months longer than if they didn't get one. It's proof. Proof changes belief systems. This is huge. How many of your personally sponsored people from last month made a check this month? If you aren't sponsoring new people every month, are you really in business?

If you want a new person to have every chance in the world to make it in network marketing, let them read this article. Then help them get business cards, schedule a training, get them booked for the next big company event, and then run with them for 30 days and get them a check. And then teach them to do this with everyone they enroll. And teach this at every turn to your entire team.

One of my first mentor's once told me, "A networker without business cards is really just a customer."

Profound words. How did you enjoy the carrot and parsley cocktail? Do you feel energized?

Come back next time, and I swear I'll cook something.

I appreciate you, good luck in your business!

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David Ledoux has been involved in the network marketing industry for 15 years. He is an author, speaker and million dollar earner. To discover more jealously-guarded secrets of making $100,000.00 or more every year through MLM check out his new book, The Ultimate MLM Blueprint for Massive Success. The book and a FREE MLM Training ezine are available online at http://mlmlessons.com/blueprint

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