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Thursday, December 01, 2005

You Can't Swim Without Getting Wet in MLM

You Can't Swim Without Getting Wet in MLM
by David Ledoux

I've had an epiphany over the last few days that I wanted to share with you in regards to being a "phone-monster" in network marketing. It's hard to type this because my cat keeps sitting on the keyboard. She is demanding attention.

If you look around the industry right now, do you see a whole bunch of people trying to build downlines by buying leads, cold calling them using a script, and dialing hundreds of dials a week?

Have you tried this personally? What have you discovered?

I have a friend named "Phil" who has a pretty nice downline of over a thousand people. The other day one of his team named Howard was out of town on business, and asked Phil to call his leads for him. I was baffled as to why Phil would do this for Howard.

"David, Howard gets 5 leads a day on auto ship. His leads are 5 bucks apiece. We don't want them to go to waste!"

Phil called me a few days later with a discovery. "David, those 5 dollar leads from that vendor are just as crappy as my 5 cent leads...I am so fed up of talking to broke halfwits!"

I asked him what his plan was. I was surprised by the answer.

"We're going back to building local downlines using warm market and driving depth through home meetings. That's how I put over 500 people into my business my first 18 months!"

Can I get an "Amen!" brothers and sisters?

Here's the BIG secret...and I am going to make a few enemies and a few extra critics with this statement... the ONLY way to truly build a real mlm business that pays you for decades is by building a strong local base through 1 on 1's, 2 on 1's coffee shops, kitchen tables and living rooms.

Anyone that tells you differently is selling something. Maybe they are selling leads. Or websites. Or dead genealogies. Or conference call bridges. Or tape mail outs. Or power legs. They may mean well. Or they may be in it for a buck.

The business hasn't changed in 60 years. A lot of experts who aren't in the trenches building will tell you it has. But at the end of the pen, it's still the same.

It starts with a dream. Then a list. Then you show the plan. Over and over and over again. And then there is everything else.

1. Dream
2. List
3. Plans
4. Everything else

It looks like such a simple business. Maybe that's a clue. Maybe only simple things duplicate?

I appreciate you!

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David Ledoux has been involved in the network marketing industry for 15 years. He is an author, speaker and million dollar earner. To discover more jealously-guarded secrets of making $100,000.00 or more every year through MLM check out his new book, The Ultimate MLM Blueprint for Massive Success. The book and a FREE MLM Training ezine are available online at http://mlmlessons.com/blueprint

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