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Friday, May 13, 2005

"Lies, Lies And More Lies ... I Don't Like Selling!"

"Lies, Lies And More Lies ... I Don't Like Selling!"
by Hilton Johnson

When a prospect tells you the reason he is not interested
in your business opportunity is because he doesn't like selling,
he's lying.

Not deliberately though.

You see, the prospect is assuming.

1. You have to sell to be good at Network Marketing
2. All selling is pushy, aggressive and misleading

It would be a mistake for you to try and convince him otherwise.
It would just sound like more selling on your part and it would
invite more and bigger lies to aggressively get rid of you.

So, what should you do?

The next time you approach someone and they tell you they
would not do Network Marketing because they don't like selling,
respond this way:

"I can appreciate what you're saying. I don't like selling either."

"It's very possible that there are several reasons why I wouldn't
even want you in my business, but selling is not one of them.
A lot of people have the misconception that you have to
know something about selling to be good at my business,
but that's just not the case at all. I'm not interested in people
who want to sell."

"Let me ask you this: If I can demonstrate to your complete
satisfaction that you don't have to do anything uncomfortable
to make money with my program, would you have any interest
in earning some money outside of what you're doing now?"

When the prospect responds with a "yes", you follow with:

"May I make a suggestion? Let's set a time when I can
show you the complete program. When I'm finished, we
can decide together if it's a good fit or not. If not, I'll have
no hard feelings whatsoever and I hope you wouldn't either.
Is that fair?"

The reason this script works so well is that you're solving
multiple problems all at one time:

1. You're conveying that selling skills are not important
2. You're demonstrating with your language that you
are not the pushy or aggressive type yourself (very attractive)
3. You're making it easy for the prospect to say no to you
now and then later after looking at your program (no pressure)
4. You are completely sincere, honest and not going to be bent
out of shape if the prospect says no to you (again, very attractive)
5. You're conveying that the prospect has to actually qualify to even
be considered for your program (good psychology)

For this script to be the most effective, you must commit it to memory.
You cannot sound wishy-washy. You've got to know it cold.

You might want to hold a training class around this concept, and if you can
get a group of at least 25 people together, the staff at MLMU can help you.

Interested? If so, send an e-mail to:

coachmygroup@mlmu.com

and type "Coach My Group" in the subject line. Be sure to let us know
how many people you feel confident you could get on the call, what
company you're with, and a phone number and best time to reach you.

My staff will contact you to arrange for you and your group to learn
this and other valuable communication skills.

In the next issue of The MLMCoach Newsletter(tm), I'm going to teach
and coach you on the prospect's lie:

"I'm not interested."

Until next time,

Hilton Johnson
The MLMCoach(tm)
www.MLMU.com

 

 

 

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