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MLM Lessons
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"Providing Training, Tips and Lessons on Network Marketing"

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Ridiculous Amount of Money in MLM, Even If You're Broke, Have No Friends, and
Hate Selling!
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"My Deal's Better Than Yours" By Hilton Johnson, The MLMCoach
Mark D. Worthen, Psy.D., submitted this question to me:
"Hilton, what do you say when someone calls you pretending to be interested in your business, but what they really want to do is sell you on their own business opportunity?"
Frankly, I love when this happens to me. I call these people "pretenders."
The reason I'm glad when pretenders call and try to sell me on their business is because I'm almost guaranteed to give them MY presentation.
And I know going in that my presentation is probably better than theirs!
I'll gladly pit my deal and my ability to explain it against any other deal out there because I know that the best presentation will most often win the other one over.
How about you?
Are you confident enough in your company and your ability to explain your deal that you'll go "heads up" with anybody?
If not, you might want to think about that because the difference between success and failure in Network Marketing is in your willingness to make contact with lots of people and your ability to give powerful, compelling presentations.
Pure and simple.
Assuming though, that you do have a good business presentation, here's what you say the next time someone calls you pretending to be interested in your business, only to spring their business on you:
You: "I'm glad you mentioned that you have a business opportunity you want me to see because I'm always open to other opportunities. Don't you feel the same way?
Don't you feel that you and I should always be open to a better deal if we can find it?"
Pretender: "Oh.yeah, sure."
You: "Tell you what.I'll take a look at your business and keep an open mind about being a part of it. How does that sound?"
Pretender: "Great!"
You: "All I ask is that you do the same. Give me the same courtesy I'll give you by allowing me to explain my business to you, in its entirety. Keep an open mind, just like I will with you, and if my business is a better opportunity than yours, you join MY company. Okay?"
Pretender: "Yes."
Yee haw! Ain't that cool?
Now, a word of caution.
If you don't have an organized business presentation that you know will knock the socks off your competitors, you can solve that problem now, once and for all, by owning the "Selling By Attraction Home Study Program."
Check it out before the price increases. (... coming soon.)
Remember this always.
He who has the best presentation wins!
Go to: http://www.mlmu.com/products/selling.html
Until next time,
Hilton Johnson The MLMCoach www.MLMU.com
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Discover How You Too Can Easily Earn A Ridiculous Amount of Money in MLM, Even If You're Broke, Have No Friends, and Hate Selling!
What to Say When People Ask..."What Do You Do?" By Hilton Johnson, The MLMCoach
I received this question from "Robert."
(Special note to Robert: If you want to learn how to give good introductions, Robert, you might start by providing your last name too!)
Okay, now that I got that out of the way...
When someone asks what kind of work you do or something to that effect, there is only one phrase you have to remember to get attention:
"What I do is..."
Then all you have to do is add a benefit or two without sounding pushy.
There are two types of introductions you want to know how to do well. One that sells your products and one that helps you recruit people. Let's work on the product one first.
If you want to sell more products, your introduction could sound like this:
"What I do is...help people lose weight without going on diets."
"What I do is...help people eliminate aches and pains by using magnetic and infrared products."
"What I do is...show people how to save lots of money when they need an attorney."
"What I do is...help people reduce stress, have more energy and improve their health by taking all natural nutritional supplements."
Get the idea?
You can use the same language formula for recruiting people:
"What I do is...help people go in business for themselves and work out of their homes."
"What I do is...show people how to fire their bosses and start their own home-based business."
"What I do is...help people create multiple streams of income by leveraging their talents, abilities and their time."
"What I do is...show people how to become financially independent by partnering with me in the health and wellness industry."
Pretty easy huh?
If the person you're speaking with is attracted to the benefits you mentioned, and if you didn't scare him or her away by overdoing it, you'll get a response that clearly tells you s/he's interested.
The next step would be to give him or her a presentation.
If you want to know what kind of presentation to give, go to:
http://www.mlmu.com/products/selling.html
The language formula I just outlined for you is an easy and generic way for you to get started giving good introductions that attract ideal prospects.
However, the coolest introductions we coach on at MLMU are ones that are customized to the individual.
They all contain three key elements:
1. A dramatic benefit 2. An element of curiosity 3. A word picture that describes the "moment" of the benefit
Here's an example of a customized introduction we created for a distributor who markets air purification systems:
Prospect: "What do you do?"
Distributor: "What I do is...help people to walk into their homes and offices and immediately notice that the air they're breathing is cleaner and fresher than ever before and free of unhealthy toxins."
Any person who is concerned about the air they breathe is bound to respond favorably to this introduction.
And when they do, a qualified prospect has been created out of thin air! (No pun intended)
Special Note: If you would like to have your own customized introduction, I can have one of my coaches call you and create it for you. It won't cost you anything ...
Go to:
http://www.mlmu.com/freeoffers/customintro.html
and fill out the brief form. One of our staff members will contact you to set up your appointment.
Until next time,
Hilton Johnson The MLMCoach www.MLMU.com
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Discover How You Too Can Easily Earn A Ridiculous Amount of Money in MLM, Even If You're Broke, Have No Friends, and Hate Selling!
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