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Sunday, August 20, 2006

Hot Prospecting Phone Tip #10: Are You Observing What's Going On?

Hot Prospecting Phone Tip #10: Are You Observing What's Going On?
by Tim Sales

The definition of the word observe is: To be or become aware of, especially through careful and directed attention; notice.

Now observing what's going on doesn't just apply to being on the phone - it also applies to when you're in front of the person or if you speak to groups of people, observing the people in the audience.

Observing what's going on with your prospect involves "taking notice" of what's going on with them, not just "seeing" it. How do they react to what you're saying or doing or showing them? What are they doing while you're saying something to them? What can these observations tell you?

Let's say that you're talking to someone and you hear a baby crying or making noise in the background. Now, you know they're probably distracted by that. So, simply say, "Is that your baby I hear?" When they say yes, perhaps they even apologize for the noise.

Say, "Boy or girl? What's his/her name?" Then ask, "Do you need to put the phone down and handle anything?" This will do more for establishing a good relationship than just about anything else you can say or do.

If you think about it, this is keeping right in line with the theme of being interested in the prospect and having the intention to make their life better.

Often times, a networker is so focused on presenting their opportunity or selling their product/service that they don't actually observe what's going on around them.

I remember when I first got into the business I was doing a product demonstration and the prospect had three kids who were very interested in me and what I was selling. Interested in dumping the product all over the couch and all over me would be a better visual of what they were interested in.

What I really failed to observe was the children. Sure I saw them; who couldn't! But I didn't observe them per the definition I used above. If I had observed "through careful and directed attention" - I would have seen that the key to the prospect was through the children. The children were paying all this attention to me; I could have talked about and demonstrated the children's line of products!

Very often I record my conversations with prospects (you probably already know that because of the live calls you've heard on Professional Inviter) and after I'm off the phone I replay the recording and the funny thing is that I can always pick up things on the recording that I didn't pick up on during the call! After doing this several times it heightened my powers of observation.

Tim Sales

About Tim: In 1989, near the end of an 11-year tour with the US Navy Underwater Bomb Squad Team, Tim answered an ad in the Washington Post newspaper that led him to his first and only network marketing company. Five years later his network marketing income rose to over $150,000 per month with over 56,000 people in his organization. His most noted contribution to the Network Marketing Industry is the Brilliant Compensation presentation. In addition, Tim is a teacher at the university-affiliated Network Marketing Certificate Seminar sponsored by the University of Illinois at Chicago . To learn more about Tim visit his website at BrilliantExchange.com



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Tuesday, August 01, 2006

Great Question Answered: When Do You Tell Them It's M.L.M?

Great Question Answered: When Do You Tell Them It's M.L.M?
by Tim Sales

Here's a great question I received from an unknown person:

"Hello Tim, I have been struggling with this issue for the last few months. Essentially, all of my leaders as well as my friends do not want any of us to "reveal" that this is network marketing. I have followed the "system" that has been taught to our group, hammered into our heads, that we are not to give any indication that this is network marketing. We're supposed to let the prospect figure it out for themselves or use convenient metaphors to indicate that it's M.L.M. I think this is dishonest.

I have gotten a number of people onto our conference call and somewhere along the way, they will hang up. They totally disappear and will never return a call or email. At this point, I feel really discouraged because I feel my integrity has bitten the dust in their eyes. This means a lot to me after building great rapport with the prospect. Here's a big issue for me: a leader told me that it's okay if they hang up, that means they're not interested. (Well, thanks, I did manage to figure that one out.)

I listened to your Professional Inviter series and loved it and you did cover that aspect but I didn't hear enough. At what point in your call and how do you let them know that it's network marketing?"

Thank you very much for your question - I can certainly tell that this is upsetting you.

I can understand both your view of it as well as your upline's view. Hopefully when I'm done answering this question both you and your upline will see "when is the right time to bring up network marketing?"

In essence, Professional Inviter is about how to correctly (for the prospect) bring up network marketing. So when is it the "right time" for your prospect to hear that it's network marketing?

You let your prospect tell you that!

How? Let me show you...

As you know, the Inviting Formula is:

Greet your prospect and get them to talk freely to you, and then;
Qualify your prospect and find out what they need or want (that you can help them get), and then;
Invite your prospect to review something that will help them get what they want.

The Inviting formula has additional steps but this is far enough to point some things out.

During the greeting, would it be the right time to tell them that it's network marketing? No. Getting them to talk freely to you has nothing to do with network marketing.

During the Qualify step, would it be the right time to tell them that it's network marketing? No. You're trying to find out what they need or want.

Inviting them to look at something that can help them get what they want is the best time to tell them it's network marketing. However, are you the best person to tell them it's network marketing? Or is a Harvard educated professor of marketing (Professor Charles King) the best person to tell them it's network marketing?

My feeling is - and my experience says - that it's far better to have Brilliant Compensation (online or DVD) "tell" them it's network marketing and explain how it works and handle most of the known objections.

So that answers WHO should tell them.

How about WHEN is the best TIME to tell them it's network marketing? When it is the answer to what they've said they need or want (the qualify step from above). Or, when/if THEY ASK YOU if it is network marketing.

Do not hide from this question and do not evade the question once asked. Once asked, follow July's newsletter on how to convince people that your business is real.

Alright, let me summarize this answer for you.

1. The best time to tell them it's network marketing is when it's a solution to their need or want - not before; or, if they ask if it's M.L.M - then answer them as explained in July's newsletter.
2. It's best to have someone with high credibility explain to them that it's M.L.M and how it works.
3. Never avoid or conceal it - but don't deliver it until they need that information.

Imagine a guy picks up a girl for their first date. The girl meets the guy at the door and she says, "Alright, I want to get married, have 3 kids and I want you to provide enough financial resources that I don't have to have a job for us to survive with kids. That is if I decide you're what I want. Shall we go to dinner now?"

Wouldn't it be better for her to decide "if he's what she wants" before she tells him all that?

Sometimes, it's never the right time to tell your prospect that it's M.L.M - because they didn't qualify.

Sometimes, the best time to tell them is when they've asked, "is this M.L.M?"

Most of the time, the best time to tell them it's M.L.M is when they need a solution to a problem they have.

Problem: "I just hate dropping my kids off at daycare!"
Solution: "I know what you mean. I want to send you a video that will explain how you won't have to drop off your kids at daycare anymore. What's your address?"

That is the best time and way to bring up network marketing to your prospect.

I hope I've clarified this issue for you,

Tim Sales

About Tim: In 1989, near the end of an 11-year tour with the US Navy Underwater Bomb Squad Team, Tim answered an ad in the Washington Post newspaper that led him to his first and only network marketing company. Five years later his network marketing income rose to over $150,000 per month with over 56,000 people in his organization. His most noted contribution to the Network Marketing Industry is the Brilliant Compensation presentation. In addition, Tim is a teacher at the university-affiliated Network Marketing Certificate Seminar sponsored by the University of Illinois at Chicago . To learn more about Tim visit his website at BrilliantExchange.com



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