"99-cent margaritas!"
Mark Davis sent me this tip.
While visiting Las Vegas, the casino would offer him a
margarita for only 99 cents. Why?
Because it would take 45 minutes to drink the margarita
and that keeps people in the casino (where they naturally
spend more money).
I guess there is also a side benefit here for the casino
as the margaritas would enhance the customer's gambling
judgment :)
So what could you do?
Supply cappuccino and latte at the beginning of your
presentation so it keeps your prospects busy with something
in their hands while you describe your products and
business.
-------------------------------------------------------
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==============================================
Tom Big Al Schreiter is the author of the Fortune Now
Newsletter, a generic training resource for professional
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