Stupid things we say.
by Tom "Big Al" Schreiter
Q. Why don't prospects see what we see?
A. Because of what we say and what we do.
For example, when we say "financial freedom" - our
prospects think an insurance salesman is approaching.
When we say "time freedom" - our prospects know
we're telling a lie because nobody has any free
time anymore.
When we say "residual income" - our prospects know
that residual means "leftover stuff that nobody
wants."
Our prospects will see the same vision that we see
-- if we communicate that vision clearly. So let's
not tell our prospects:
"If you work hard, you can retire in five years."
Let's describe it this way instead:
"My friend is going to college for five years to
become a professional. At the end of those five
years, he graduates. Then he will start his
career.
"Another friend is building his network marketing
business for five years. At the end of those five
years, instead of starting a career, he will
retire."
Notice how the second example helps our prospects to
see what we see?
Remember, it's what we say and what we do that makes
the difference.
==> Want more neat prospecting ideas?
Get seven examples of ways to sponsor new distributors,
taken directly from the '103 Ways & Places To Sponsor
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Postcards work.
I use postcards. Why?
Because people notice postcards and they can't just hit
the "delete" button like they can with email.
While in Cleveland, Kimberly Hawke gave me one of her
postcards. I noticed that it was printed by
www.hotcards.com.
Turned out to be a great resource. You can get 5,000
full-color postcards for about two cents each.
The website is a little hard to work with, but the great
price on the postcards makes it worthwhile.
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It's your sponsor's fault.
Success or failure. If it is your sponsor's
responsibility whether you succeed or fail, then you
must at least give your sponsor the authority to
control every aspect of your life.
Since we certainly don't want our sponsor controlling
our actions and dictating exactly what we do every day,
we can't hold our sponsor responsible for our results.
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