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MLM Lessons
Articles
"Providing Training, Tips and Lessons on Network Marketing"

Power-packed 500+ page manual from two top
Network Marketers, Tom "Big Al" Schreiter and Art Jonak.
Get One Copy For Yourself and Give Some To Your Top Leaders ! Order Here !
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A picture is worth a thousand words. by Tom 'Big Al' Schreiter
Instead of saying "bonus check" - why not give your prospects a picture that will stay in their minds forever?
Show some pictures of your friends and acquaintances holding the "bonus" they received from their companies.
They could have a picture of themselves holding:
* a frozen turkey * a watch * a key chain * a tiny year-end bonus check * a calendar * a pen and pencil set * a certificate
Then you can say this:
"If you are tired of getting bonuses like these, join our business and get REAL bonus checks."
I think they will "get the picture."
==> Want more neat prospecting ideas?
Get seven examples of ways to sponsor new distributors, taken directly from the '103 Ways & Places To Sponsor New Distributors' manual.
Simply send a blank e-mail to:
liz3-15187@autocontactor.com
Or go directly to:
http://www.mlmlessons.com/103
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Reality check.
Here is a big assumption by new distributors:
I can sell my opportunity to strangers via e-mail, even though I am unable to sell my opportunity to my friends face-to-face.
The reality is that if you can't sell your opportunity face-to-face, you don't have the skills necessary to sell your opportunity to complete strangers using only e-mail letters.
So instead of investing in cold leads, invest in time with your sponsor to learn how to present your opportunity effectively.
And if you can't get appointments with your friends or strangers, learn what telephone pro, Tom Paredes, says to his prospects. You can download his entire 26-page transcript at:
http://www.sponsoringtips.com
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Can you answer these three questions?
When giving a presentation, your prospect simply wants to know the answer to three simple questions. If you answer these questions, your prospect will have enough facts to make a decision to join.
And the best part is that you can answer these three questions in about one minute!
What are the three questions?
1. What KIND of business are you in? 2. How much MONEY can I make? 3. WHAT do I have to do to earn this money?
If your current presentation doesn't answer these questions completely to the prospect's satisfaction, well, your prospect probably won't join.
Want to get appointments with almost 100% of the prospects you meet?
Would you like to learn how to give a complete presentation in only one minute?
Then you will love the CDs from my live workshop. For details, or to listen to a clip, go to:
http://www.fortunenow.com/resources/1minute_219.htm
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Stupid things we say. by Tom "Big Al" Schreiter
Q. Why don't prospects see what we see?
A. Because of what we say and what we do.
For example, when we say "financial freedom" - our prospects think an insurance salesman is approaching.
When we say "time freedom" - our prospects know we're telling a lie because nobody has any free time anymore.
When we say "residual income" - our prospects know that residual means "leftover stuff that nobody wants."
Our prospects will see the same vision that we see -- if we communicate that vision clearly. So let's not tell our prospects:
"If you work hard, you can retire in five years."
Let's describe it this way instead:
"My friend is going to college for five years to become a professional. At the end of those five years, he graduates. Then he will start his career.
"Another friend is building his network marketing business for five years. At the end of those five years, instead of starting a career, he will retire."
Notice how the second example helps our prospects to see what we see?
Remember, it's what we say and what we do that makes the difference.
==> Want more neat prospecting ideas?
Get seven examples of ways to sponsor new distributors, taken directly from the '103 Ways & Places To Sponsor New Distributors' manual.
Simply send a blank e-mail to:
liz3-15187@autocontactor.com
Or go directly to:
http://www.mlmlessons.com/103
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Postcards work.
I use postcards. Why?
Because people notice postcards and they can't just hit the "delete" button like they can with email.
While in Cleveland, Kimberly Hawke gave me one of her postcards. I noticed that it was printed by www.hotcards.com.
Turned out to be a great resource. You can get 5,000 full-color postcards for about two cents each.
The website is a little hard to work with, but the great price on the postcards makes it worthwhile.
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It's your sponsor's fault.
Success or failure. If it is your sponsor's responsibility whether you succeed or fail, then you must at least give your sponsor the authority to control every aspect of your life.
Since we certainly don't want our sponsor controlling our actions and dictating exactly what we do every day, we can't hold our sponsor responsible for our results.
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Not enough good quality prospects = Stress. Nine quick solutions. by Tom Schreiter
The cause of stress in network marketing is having too few prospects. When we only have a couple of prospects, we press, we push, we strain to make them join our opportunity. Prospects feel this pressure and instinctively back away from us.
*** Prospects can smell desperation.***
This leads to fewer prospects and the vicious cycle gets worse and worse.
When we have an abundance of prospects, we're happy. We are not desperately waiting for a single decision from a single prospect. We aren't married to the outcome of a single presentation.
Instead, we're relaxed. We simply share our opportunity and take the first prospects who volunteer and step forward. Now we're working with volunteers and we have more great prospects waiting in line.
Which scenario describes your network marketing career?
A. Are you pressing and struggling from too few prospects?
B. Or, are you simply accepting applications from the best volunteers from your large pool of quality prospects?
The solution is simple:
Increase your marketing so that you have an abundance of prospects.
Why not increase your personal contacts now? Here are some quick ideas:
1. Host your class reunion. You don't have to wait for a 10-year or 20-year anniversary. You can do it anytime.
2. Take your best three or four headlines and first sentences and test them. Mail out 100 postcards and test the response for each.
3. Start your own breakfast club.
4. Offer to be a guest on a local radio talk show.
5. Loan out ten "How To Get Rich Without Winning The Lottery" books.
6. Establish some contacts who will send you referrals.
7. Pass out 10 product tapes or CDs.
8. Pass out 10 product samples or information packs.
9. Get some leads via Google AdWords.
There are plenty of ways to expand your universe of quality prospects. Just pick a method that's comfortable for you.
==> Want more neat prospecting ideas?
Get seven examples of ways to sponsor new distributors, taken directly from the '103 Ways & Places To Sponsor New Distributors' manual.
Simply send a blank e-mail to:
liz3-15187@autocontactor.com
Or go directly to:
http://www.mlmlessons.com/103
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"Four Strange Insights To Build Your Network Marketing Business."
I wrote this special report in 1995 to introduce my Fortune Now Newsletter for Leaders.
* Have you ever wondered why distributors don't work? * Have you ever wondered how to get them motivated? * Have you ever wondered . . . well, you get the idea.
Simply go to:
http://fortunenownewsletter.com/
and make sure you read the part about how the "crying baby" crushes the dreams of the alleged potential leader. :)
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Worthless Sponsor performance review.
Some comments made about my worthless sponsor:
* This worthless sponsor has reached rock bottom and has started to dig.
* His downline would follow him anywhere, but only out of morbid curiosity.
* This associate is really not so much of a has-been, but more of a definitely won’t-be.
* When he opens his mouth, it seems that this is only to change whichever foot was previously in there.
* He would be out of his depth in a parking lot puddle.
* This worthless sponsor has delusions of adequacy.
* He sets low personal standards and then consistently fails to achieve them.
* This worthless sponsor is depriving a village somewhere of an idiot.
* This worthless sponsor should go far - and the sooner he starts, the better.
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Don't tell prospects how much they can earn each month.
Instead, tell your prospects how much they can earn in a year!
It sounds so much better -- and bigger.
So instead of saying you will earn $10 a month from a new customer, say that you will earn $120 in a year, just from finding one customer.
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