Turning your business into a bad investment.
by Tom "Big Al" Schreiter
Imagine spending $30,000 on a new car. That's
quite an investment.
Now, imagine that you never put gasoline in your
car.
Your $30,000 now becomes a $30,000 bad investment.
For only a few dollars more, and a little bit of
time invested, you could have learned how to put
gasoline in your car and had a great investment.
Sounds silly?
Imagine this.
A new distributor spends:
$ 50 for a distributor kit,
$100 for product and inventory,
$ 50 for business cards,
$ 50 for voice mail and an extra telephone line,
$500 for a suit,
$100 to detail the car,
$100 for a new website . . .
and never spends a cent learning WHAT to say to
prospects.
This distributor will consistently lose money by
purchasing leads, buying advertising, and driving
across town to meet prospects.
His solution? Buy more leads, a bigger computer, a
nicer car, a better haircut, fancy cologne, etc.
He will look smart but sound . . . not so smart.
A smarter distributor will spend a little time and
money to learn exactly what to say, and exactly
what to do to build his business.
==> Want more neat prospecting ideas?
Get seven examples of ways to sponsor new distributors,
taken directly from the '103 Ways & Places To Sponsor
New Distributors' manual.
Simply send a blank e-mail to:
liz3-15187@autocontactor.com
Or go directly to:
http://www.mlmlessons.com/103
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The fish bowl idea.
To keep our training meetings positive, my sponsor
put a fish bowl on the table. He informed us that
for every negative comment, the perpetrator would
have to put $1 into the fish bowl.
I said, "That's a stupid idea."
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Here are four great headlines and opening sentences.
1. "Here is what teachers do when they are frustrated."
2. "Are you willing to take a pay raise?"
3. "Paycheck-challenged? Call us now."
4. "Are you busy Thursday night at 7pm?"
Your first sentence or headline is everything. If you
don't capture your prospect's interest immediately, you
are wasting your time.
Want to create your own custom first sentences and
headlines?
Go to: http://www.mlmlessons.com/headlines
If you want to know five of my best first sentences or
headlines, they are in the yellow box on this page.
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The 5 best books on network marketing.
I took an unbiased survey from family, friends, employees
(immediately before their yearly review) and asked:
"What are the 5 best books on network marketing?"
Amazingly, they unanimously chose the five Big Al books
that I have written over the past 25 years. (It pays to
choose who you survey.)
Some people don't want to wait on the mailman to receive
these five classics, so now they are available in e-book
format, ready for instant delivery.
So if you haven't read these five incredible classics,
here is your chance. Just go to:
http://www.fortunenow.com/resources/635eb.htm
There is also a great free bonus book included with the
set.
http://www.fortunenow.com/resources/635eb.htm
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